There’s something about the tv show Mad Men that has me hooked. I didn’t know exactly why I liked it so much, until today. At first, I thought it was because of the excellent writing. Then, I thought it was because of Joan. Well, it might be because of Joan.

But if I had to choose a more dispassionate reason why I like it so much, I’d have to say it’s because as a show is able to show the machinations that go into shaping our desire. Albeit, it is a period piece from the 60’s, the truth of the show still hits home: madison avenue has brought an end to theology. That is, for theologians faith used to seek understanding God, now madison avenue seeks to direct our faith in the placed product. By “end” my statement could be read as ‘termination’, that mad men have usurped the role that the Church once upheld. Or, it could be read as a “goal” that the Church forever chases after the latest insight that marketing executives churn out. If one follows any of the trends in Evangelicalism, or ‘get fed’ from a Christian bookstore, then you might be tempted to agree.

Still doubtful? Take ten minutes out of your day and watch this:

So why do we need theology if madison avenue can deliver the goods? You tell me…

[H/T: MJPTan]